Privacy policy
Last updated: December 18, 2025
Prime Grill Shop operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Prime Grill Shop is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or transaction through the Services, opt in to SMS messaging, or otherwise communicate with us.
If a conflict exists between our Terms of Service and this Privacy Policy, the Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By accessing or using any part of the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect or Process
“Personal information” refers to information that identifies or could reasonably be linked to you. It does not include de-identified or aggregated information.
We may collect or process the following categories of personal information, depending on how you interact with the Services:
Contact details (name, address, billing/shipping address, phone number, email address).
Phone numbers submitted for SMS programs, including promotional messaging, transactional messaging, and cart-reminder messages.
Financial information (credit/debit card numbers, payment confirmation, transaction details).
Account information (username, password, preferences).
Transaction information (products viewed, cart behavior, wishlist items, purchases, returns, exchanges, cancellations, and order history).
Communications with us (customer support inquiries or other messages).
Device information (IP address, browser type, device identifiers, network information).
Usage information (how you navigate and interact with the Services).
Personal Information Sources
We may collect information:
Directly from you, when you make a purchase, create an account, opt in to SMS messaging, submit your phone number, email us, or interact with the Services.
Automatically, through cookies, pixels, tags, website plugins, and similar technologies when you use our website.
From service providers, such as Shopify and other vendors assisting with analytics, fulfillment, or marketing.
From partners or third parties, when applicable.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for:
1. Provide, Tailor, and Improve the Services
This includes fulfilling orders, processing payments, shipping items, remembering preferences, recommending products, managing your account, enabling reviews, and improving the overall shopping experience.
2. Marketing and Advertising
We use your information to send marketing emails or SMS messages (if you have opted in), serve online advertisements, and personalize offers.
SMS-specific use of phone numbers:
Sending promotional text messages (with opt-in consent)
Sending order updates, shipping alerts, and customer support messages
Sending cart-reminder texts based on your activity
Managing your SMS subscription and opt-out status
3. Security and Fraud Prevention
We use your information to authenticate accounts, detect and prevent fraud, secure our website, and monitor for suspicious or harmful activity.
4. Communicating with You
This includes customer support, order notifications, account-related messages, and SMS communications if you opt in.
5. Legal and Compliance Reasons
We use your information to comply with legal obligations, respond to lawful requests, or enforce our terms and policies.
Cart Tracking, Cookies, and Abandonment Detection
Our website uses cookies, pixels, plugins, and similar tools to:
Keep track of items placed in your cart
Determine when a shopping session has been abandoned
Trigger email or SMS reminders (if you have opted in)
Personalize product recommendations
Measure site performance and analytics
Required disclosure:
Prime Grill Shop uses cookies to track items you add to your shopping cart, including when you abandon your cart. This information is used to determine when to send cart-reminder messages, including via SMS if you have opted in.
Location-Based Information
If your browser or device provides approximate location information (e.g., via IP address), we may use this data to:
Display region-specific pricing or shipping estimates
Detect fraud
Ensure compliance with regional SMS laws
Improve website functionality
We do not collect precise GPS location data.
How We Disclose Your Personal Information
We may disclose personal information to the following parties, when appropriate:
Service Providers and Vendors
Including Shopify, payment processors, customer support platforms, analytics providers, fulfillment partners, and SMS delivery vendors.
Business and Marketing Partners
For advertising and promotional purposes.
This does NOT include SMS opt-in data, phone numbers, or consent information.
Affiliates or Corporate Group Entities
Legal or Regulatory Authorities
When required by law or to protect our rights, users, or operations.
Business Transactions
Such as mergers, acquisitions, or reorganizations.
Required Disclosure Regarding SMS Data
If your privacy policy references sharing or selling data, carriers require the following clarification:
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
This applies to:
Phone numbers collected for SMS
Opt-in and opt-out data
Consent records
Message delivery information
SMS data is used only to operate our messaging program.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes certain personal information to operate the platform. Information you submit through the Services may be transmitted to Shopify or stored in other countries.
Shopify may also use aggregated information from your interactions with our store and other merchants to enhance its services. In these situations, Shopify is the controller of that information.
Learn more at the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Third-Party Websites and Links
Our website may link to third-party websites. We are not responsible for the privacy practices or content of those sites. Your interactions on third-party platforms are governed by their respective policies.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided information to us, contact us to request deletion.
We do not sell or share personal information of individuals under 16.
Security and Retention of Your Information
While no system is perfectly secure, we implement commercially reasonable safeguards to protect your information.
We retain personal information only as long as necessary to:
Maintain your account
Complete transactions
Comply with legal obligations
Resolve disputes
Enforce policies
Your Rights and Choices
Depending on your location, you may have rights to:
Access the personal information we hold about you
Request deletion
Request corrections
Request portability
Opt out of targeted advertising, “sales,” or “sharing” of personal information
Manage your communication preferences (including SMS and email opt-outs)
If you enable the Global Privacy Control signal, we honor it where legally required.
To exercise any rights, contact us using the details below.
We will not discriminate against you for exercising your rights.
Complaints
If you have concerns about how we handle your data, contact us using the information below. You may also have the right to file a complaint with your local data protection authority.
International Transfers
We may transfer your personal information outside your country. When we transfer information from the EEA or United Kingdom, we rely on Standard Contractual Clauses or other recognized safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will update the “Last Updated” date and provide additional notice as required by law.
Contact Us
If you have questions, wish to exercise your rights, or want more information about our privacy practices, contact us:
Email: support@primegrillshop.com
Address:
Prime Grill Shop
2020 N Academy Blvd, Ste 261, #4129
Colorado Springs, CO 80909
United States